About Us

Sue, Liza, Jen, Amanda

Jennifer Gerlock

Blogger. Marketer. Deadline juggler. Flibbertigibbet. A fan of all things glitter and girly, Jen’s passions include gabbing with girlfriends, running marathons, sipping (okay, gulping) cocktails and waxing poetic about the tortured soul of Professor Snape. Rarely found without her nose in a book (or her iPhone), she acknowledges that her level of geekery might not be for everyone. Consider yourself warned. Her ultimate goal in life is to be a professional wanderer of the internet  or Amy Poehler’s BFF. (Both totally accomplishable.)

Prior to launching Pursuit of it All, Jen served as Executive Editor of Frederick Gorilla Magazine and contributor to the Washington Times parenting community. She can also be found writing about her trials and tribulations as a working mother and semi-obsessed runner at Hip As I Wanna Be. Her online work has lead her to collaborate with brands like Coca-Cola, Sleep Number, Invisalign, Saucony, Flat-Out Bread, Ritz Carlton, Great Wolf Lodge and Hallmark, among others.

Sue Hough

With equal doses of sass and swagger Sue – aka Queen Bee – makes all of the things beautiful. An avid Dr. Suess fan with impeccable taste in interior design (natch), she’s also a true Fitbit ninja. (Seriously. Don’t ever challenge her. You. Will. Lose.)

In her other life, Sue is principal of Octavo Designs, a regionally acclaimed design and interactive firm whose clients include Paul Mitchell Schools, Random House, the University of Maryland, and many others you’d recognize. In addition to running Octavo, she’s an active member of the Rotary Club of Carroll Creek and the Women’s Giving Circle of Frederick.


Pursuit Of It All – An Origin Story

Contact us for more information. Our media kit is available upon request!